Advertisers Archives | Page 7 of 8

September 26, 2014

Advertising Week Panelist Spotlight: Cathy Csukas, AdLarge Media

Co-founder and President of AdLarge Media, Cathy Csukas is one of four panelists on next week's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." She shares what has altered over the years and how the advertising industry has worked to keep up with these ever-changing trends and technologies.

September 25, 2014

Advertising Week Panelist Spotlight: Brian Benedik, Spotify

Spotify’s Vice President of North America Advertising, Brian Benedik is one of four panelists on next week’s Advertising Week panel, “Out of Touch but Still Connected: Today’s Ultramobile Consumers.” He shares what he’s seen change in advertising over the years and how mobile has rocked the whole industry.

September 16, 2014

Join XAPP at Advertising Week, the Evolution of Mobile Audio Engagement

Advertising Week is the premiere annual event for marketers, publishers and agencies to discuss emerging trends and what’s working in advertising. This year, XAPPmedia is sponsoring an Advertising Week discussion focused on consumer engagement in mobile audio. You are invited to the September 30th panel, but we have a limited number of free passes to the session so claim yours today.

September 10, 2014

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.

August 26, 2014

Custom Actions for Mobile Audio Ad Conversion

Recently, we announced custom phrases as a new XAPP Ads feature. This week we are announcing a new and even more powerful feature: custom actions. Whereas custom phrases allow you to designate the phrase uttered by consumers, custom actions allow you to invent new consumer engagement techniques for conversion.

August 14, 2014

Consumers Say your Brand Message to Engage

We've had many inbound requests from audio publishers, advertisers and agencies lately at XAPP, so we can tell the idea of interactive audio advertising driven by voice engagement has inspired many people’s creative thinking. That creativity has also led to requests for new features. One of the simplest and most interesting is the ability to designate custom phrases.

July 16, 2014

Making XAPP Ads Easy for Advertisers to Use – Scalability Part 2

Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.

June 10, 2014

Consumer Motivation & Method Diagram for Advertising

Three Faces of Effective Advertising: Motivation, Method & Measurement

Marketing is becoming more data-driven each year. Digital channels, in particular, are oblivious to the sentimental hunches of advertisers. Data simply reports the truth. The goal of advertising is to drive consumers to adopt a product or service. Conversion either happens or it doesn’t. Breaking down the consumer’s journey of completing a purchase can better increase your odds of success. At XAPPmedia, we consider three primary elements that allow advertisers to capture new customers: motivation, method and measurement.

June 4, 2014

Phone Call Renaissance: Why Advertisers Want Calls

Some people think we are entering a post-telephone world. While there may be a lot of activity online, the phone call still reigns supreme for many marketers. Why do advertisers want phone calls? Phone calls are leads that deliver the highest conversion rates. It’s simple math.