Advertising Week is the premiere annual event for marketers, publishers and agencies to discuss emerging trends and what’s working in advertising. This year, XAPPmedia is sponsoring an Advertising Week discussion focused on consumer engagement in mobile audio. You are invited to the September 30th panel, but we have a limited number of free passes to the session so claim yours today.
Join Spotify, NPR, AdLarge and Adage
Moderating the discussion will be Adage’s Mark Bergen who reports on mobile carriers, devices and advertising. He will lead a panel that includes:
- Spotify Vice President Global North American Ad Sales, Brian Benedik
- National Public Radio Vice President of Digital Strategy and Sponsorship Operations, Bryan Moffett
- AdLarge Co-Founder and President, Cathy Csukas
- XAPPmedia CEO and Co-Founder, Pat Higbie
Out of Touch, but Still Connected: Engaging 100 Million Ultramobile Consumers
Mobile devices are changing the way consumers interact with content and that is particularly true for audio, as shown in this infographic. One topic covered during the panel discussion will be how advertisers can reach 100 million consumers while they are ultramobile or on the go. These consumers are consuming content on their mobile devices and available for advertising messages, but cannot touch the screen because they are driving, walking, exercising or working. How do you engage someone on mobile when they can’t touch the screen?
Other topics will include creating new Internet radio business models and driving higher consumer engagement through new user experience technologies designed for audio environments. The panelists are on the front lines of building the new audio ecosystem and this is a rare glimpse into this rapidly evolving media sector.
Get your Tickets – Contact XAPP
The panel will be held on September 30th on the Microsoft Stage in Times Square in New York City from 10:30-11:30am. XAPPmedia has a limited number of free tickets for our guests to attend the panel discussion. If you would like to reserve a free ticket to this Advertising Week event, please click the button below to register.
