Audioemotion, the market leader in Internet audio sales in Spain, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced the integration of XAPP interactive audio into Audioemotion’s advertising network.
In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.
There has been a lot of talk since Apple acquired Beats last year about the impact the re-introduced streaming service could have on the industry. When it first came to market, there was widespread speculation that Beats might take market share from Spotify. That didn’t happen. Spotify’s growth only accelerated and Beats all but shut down after the Apple acquisition. Though Yesterday, Apple Music was announced and it sounds very Spotify-like.
Later today, I will participate in a webinar where we will review industry survey data about Internet and broadcast radio ad loads and other economic factors driving the audio market. Broadcast radio ad loads are a hot topic.
The New York Times is not exactly known as the protector of big business. However, its recent article and accompanying videos on Internet radio takes the recording industry narrative as fact when in reality it’s a self-serving fiction. The article title tells it all: Grappling with a ‘Culture of Free’ in Napster’s Aftermath. There are only two revenue-free sources of music today: piracy and broadcast radio. Neither of these music distribution channels is addressed.
XAPPmedia’s Interactive Audio Ads are based on an observable fact: people don’t watch radio; they listen to it. Of course there is YouTube and video coupled with audio content can be a great creative tool. However, that’s not radio. Radio is that experience where your ears are focused and your eyes are free to do something else.
There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.