It’s been a big year for radio (this includes Internet Radio), so we decided to provide you with three articles you shouldn’t have missed this year.
1. “$2 Billion and Counting” by Daniel Ek of Spotify
This article was published after Taylor Swift announced her departure from Spotify. Founder and CEO of Spotify, Daniel Ek responds by explaining that part of the reason Spotify was created was to combat piracy. He opens with this impressive number: “Piracy doesn’t pay artists a penny – nothing, zilch, zero. Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists…” Read the full article here.
2. “Mobile advertising will surpass radio and print this year” by Brad Hill for RAIN News
This article presents research from eMarketer that suggests big changes for ad spend. Because of the large shift to mobile, they pronounced the largest growth in total media ad spend since 2004. Read the full article here.
3. “What Many Broadcasters Still Don’t Understand” by Mark Ramsey of Mark Ramsey Media
Mark Ramsey has a long history in the radio industry and is known for his intellect and know-how in the field. In this article he points out that broadcast radio needs to adapt in order to survive. Read the full article here.
XAPPmedia Top Blog Post of 2014
“5 Internet Radio Predictions for 2015,” XAPPmedia in MediaPost
Closing the Loop: why advertisers have been slow to shift from terrestrial radio to Internet audio