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XAPPmedia Top Blog Post of 2014

Data Driven MarketingAs 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we’re doing the same. We know 2015 will be a big year for Internet radio and we look forward to what’s to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.

Published in June, “Three Faces of Effective Advertising: Motivation, Method & Measurement” by CMO Bret Kinsella ended up being our most popular post. In this piece, Bret explains the most effective methods for motivating a consumer to act and how to measure the results.

Read the most popular XAPP post of 2014 here: Three Faces of Effective Advertising: Motivation, Method & Measurement