October 7, 2015
Can Apple Music Shake it Off?

Can Apple Music Shake Off the Haters? Pt. 2

Yesterday’s post discussed how a raft of news articles, Google search trends, and some market research all pointed to widespread disaffection with Apple Music. The service may be facing an even bigger challenge in establishing favorable mindshare among consumers. So what do people think about Apple Music? Or are they even thinking about it?
October 6, 2015

Can Apple Music Shake Off the Haters? Pt. 1

Taylor Swift made big news last year with a top selling album and her high profile separation from Spotify. She made news again in 2015 with an open letter prior to the launch of Apple Music. The events were considered a public relations coup at the time even though it was a bad business deal for the company. The question today is whether Apple Music can turn around another public relations issue.
June 22, 2015
Taylor Swift vs. Apple Music

Apple Accepts the Worst Deal in Music Streaming – thanks to Taylor Swift

It was a busy weekend. Yesterday, a Taylor Swift Tumblr post explained why she will withhold her 1989 album from the new Apple Music service. A few hours later Apple changed course, decided to incur higher operating costs in perpetuity and is back in Swift’s good graces. Everybody wins? Not likely.