Alexa Skills Archives | Page 2 of 2

February 21, 2017

Alexa Skill Developed by XAPPmedia Named “Must-Have” by PCMag

Last week PCMag listed 23 Alexa skills that are a “must-have” for small businesses. Brand Haiku, developed by XAPPmedia, was one of three that made the list in their Marketing and Sales category.

January 3, 2017

User Thank You for We Study Billionaires On Alexa

Team XAPP has focused for the past four years on building great interactive voice experiences. Sometimes, those experiences are so subtle that people don’t even notice […]

November 14, 2016

The Marketing Site – XAPPmedia’s Brand Haiku Skill Is a “Branding First”

In an article last week, The Marketing Site featured Brand Haiku, the latest Alexa skill to be developed by XAPPmedia.

October 13, 2016

XAPPmedia Transforms Joseph Benson’s Fifty-Seven Brand Haikus Book into an Amazon Alexa Skill

WASHINGTON D.C., October 13, 2016 – XAPPmedia, the leader in interactive voice engagement, announced the availability of Brand Haiku, a new Amazon Alexa Skill based on the book Fifty-Seven Brand Haikus written by brand strategist and filmmaker Joseph Benson. This is believed to be the first book to be fully transformed into an interactive voice experience for Amazon’s Alexa.

September 19, 2016

Insurance Company Demonstrates Amazon Alexa Skills Are for Everyone

Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.

September 15, 2016

Alexa Skills Provide Presence, but Add a Voice Persona™ to Deliver a Distinctive Voice Experience

Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.

August 29, 2016

XAPPmedia in Huffington Post: Are You Ready for the Voice Web? Get to Know Alexa

The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.

August 24, 2016

Alexa is Growing Fast. Are You Missing It?

Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?

August 18, 2016

Alexa Skills Require Voice Experiences That Differ from Our Visual Past

Amazon's Alexa is ushering in a new era of voice interaction between brands and consumers. However, there is a big difference between the visual experiences of the web and mobile apps and those driven by audio and voice. XAPP has deep expertise and tools designed specifically for creating great voice experiences and are helping brands and organizations design and implement Alexa Skills. We are also building rapid custom Alexa demos and prototypes so people can hear what their brand sounds like on the new voice-first platforms.