October 9, 2014
XAPPmedia featured on Fast Company Co.Labs

Fast Company: The Future of Audio Ads [XAPP]

Fast Company today covered XAPPmedia in an article with the title: If You Would Like to Interact with the Future of Audio Ads, Please Say “Proceed.” We are always happy when an industry watcher suggests that XAPP Ads are the future of audio advertising.
October 2, 2014

XAPPmedia Launches Interactive Audio Content Promos for Internet Radio Publishers & Advertisers

Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.
August 7, 2014
What's the number again?

“What the Heck’s the Number?”

There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.
August 6, 2014
NPR One App

Re/code Recounts XAPP Ads Encounter

Today, Re/code’s Katie Boehret reviewed the new NPR One App. Not surprisingly, she had many good things to say about it, including NPR's work with XAPPmedia.
July 29, 2014
NPR One "Ask Me Another" Promo featuring XAPP Ads

The NPR One App: Infinite News, Education, Stories, XAPP

Part news, part audio education and talk entertainment, NPR One provides for news and talk listeners what Pandora pioneered for music. Instead of selecting your news stories a la carte or being served up the undifferentiated broadcast, NPR One seeks to personalize the experience for each listener automatically.
July 24, 2014
Paul Burden, XAPPmedia SVP Sales & Advertiser Relations

XAPPmedia Appoints Former Microsoft Executive Paul Burden to Executive Team as Senior Vice President of Sales and Advertiser Relations

XAPPmedia, provider of the first interactive audio advertising service, announced today the addition of Paul Burden as senior vice president of sales and advertiser relations to its executive team. A former Microsoft executive that led federal sales for the technology giant for over 15 years, Paul will work with advertisers and agencies to solve their challenge of connecting with ultramobile consumers through audio apps.
July 1, 2014
Rob Woodbridge Untether.tv Interview with XAPPmedia's Pat Higbie

Untether.tv Interview – What Happens when you can Talk Back to Radio

As introduced by Rob Woodbridge of Untether.tv: “Radio has always been one of the things that has been consistently ripe for mobile disruption on two fronts. The first is broadcast which is being handled by the likes of RDIO, Spotify, Pandora, Songza, iTunes Radio and now Amazon among many many others. All-told there are roughly 140 million Internet radio listeners that share their time across the new broadcasters. Not a huge global industry, but enough to warrant a rethink of the business and engagement models – which is the second piece ripe for a rethink. This is where XAPPmedia comes in.”
June 23, 2014
Mark Ramsey Pat Higbie Interview

Mark Ramsey: A New Tool to Make Audio Advertising Interactive

Veteran media strategist Mark Ramsey is well known in the audio world. He has worked with companies ranging from Apple and Pandora to Clear Channel and CBS. Mark recently connected with XAPP CEO Pat Higbie over Skype to conduct a 15-minute video interview.
June 19, 2014
Business Insider Reports on XAPPmedia

Business Insider on XAPPmedia: “[They’ve] invented a new type of mobile ad that’s so intuitive …”

From Business Insider, June 2014: "[XAPPmedia's] product allows listeners to talk back to radio ads when they come up on ... mobile apps. It uses an iPhone or Android device's microphone to let users actively participate in the ads, rather than passively listen — or tune them out."