Trends Archives | Page 13 of 17

June 2, 2015

Chart 3 - Percent of Advertising Spend, Radio vs Mobile

4 Charts Show Radio’s Future is on Mobile

Mary Meeker’s 2015 Internet Trends report provides 196 slides packed with data. Radio typically only shows up in one slide with a chart that represents time spent with media compared to advertising revenue. If you look back at five years of these presentations there is story to be told about radio’s past, present and future.

May 28, 2015

Facebook Overindexing and Internet Radio Underindexing

Audio Apps Need Better Content Interaction to Close the Advertising Gap

Consumers interact on mobile with a frequency and intensity that is simply absent in a desktop environment. You must produce a mobile user experience that considers both consumption and interaction to have a truly exceptional digital media product today.

May 21, 2015

More Advertisers Identified on Internet Radio

The Internet Radio Ad Load Report for Q1 2015 presented some interesting numbers on a declining ad load. However, the more intriguing finding was the steady growth in advertisers identified across industries. We admitted surprise to the large number of advertisers we identified in the Holiday 2014 Internet Radio Ad Load Report. In the first quarter of 2015, we were surprised again.

May 4, 2015

eMarketer Internet Radio Share of Ad Spend and TSL Chart

eMarketer Expects Higher Internet Radio Ad Spending

eMarketer recently put out a note with the subtitle, “As time spent with digital radio rises, ad loads, rates follow.” The conclusion was drawn from data in the recent Internet Radio & Streaming Report by XAPPmedia/RAIN News along with Edison and eMarketer research. While it was nice to see XAPPmedia data cited by eMarketer, there were two conclusions by their analysts that were particularly important for the industry...

April 21, 2015

Watch Now – RAIN / XAPPmedia Internet Radio & Streaming Report Webinar

After collecting responses from over 300 industry insiders about the future of internet radio and other streaming services, XAPPmedia and RAIN News held a free webinar to present the findings. The webinar, presented by Brad Hill of RAIN News and Bret Kinsella of XAPPmedia, covered topics ranging from time spent listening to the future of podcasting.

April 16, 2015

Industry Insiders Speak Out – New eBook on Survey Results

In February, XAPPmedia collaborated with RAIN News to find out what industry insiders think about the future of Internet radio and streaming services. Over 300 executives […]

March 31, 2015

What is the most important trend in streaming audio for 2015-2016?

Advertising Top of Mind for Internet Radio

What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.

March 26, 2015

Internet Radio Ad Inventory to Grow 20% Per Year through 2018

RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let's break it down.

March 24, 2015

Are Broadcast Radio Ad Loads Sustainable?

Later today, I will participate in a webinar where we will review industry survey data about Internet and broadcast radio ad loads and other economic factors driving the audio market. Broadcast radio ad loads are a hot topic.