April 24, 2014

How XAPP Ads are Changing Audio Advertising [VIDEO]

Radio advertising hasn't altered much since its inception. Ads are played in hopes that consumers will hear it and then eventually act. In addition, the metrics aren't always clear. XAPP Ads change all of that. Watch this video to see how XAPP Ads are changing audio advertising.
April 14, 2014

New BIA/Kelsey Report: voice interactivity in audio ads could help drive up the eCPM in Internet radio inventory

There is a new report out today by BIA/Kelsey focusing on audience and advertiser movement to Internet radio. In the “Internet Radio Revolution Has Arrived” BIA/Kelsey analysts define the five phases of change in the media industry. In the fourth phase Advertisers allocate an “experimental budget” to assess the new opportunity. The report suggests that Internet radio is entering the fifth phase when Media Companies and publishers take the medium seriously as an advertising channel.
April 10, 2014
Click to View Infographic

Listening Migrates to Mobile

The XAPPmedia research team pulled together market data from Arbitron, BIA/Kelsey, Digital Music News, Edison Research, eMarketer, Forrester, RAB, Triton Digital and Internet radio publishers to create an infographic that provides a comprehensive view of the shift to mobile in the radio internet market.
April 1, 2014

Who are the 50 million Ultramobile Consumers?

There is a lot of attention paid to the rise of mobile connectivity. Smart mobile devices now saturate the landscape from cities to shopping malls. While this shift has caused advertisers to take note, it has generated a problem. Mobile is viewed as a single behavioral concept when it actually has many different meanings. The industry needs a different model to segment the variety of mobile behaviors. For example, there is a class of mobile behavior that can be best categorized as Ultramobile.