Radio advertising hasn’t altered much since its inception. Ads are played in hopes that consumers will hear it and then eventually act. In addition, the metrics aren’t always clear. XAPP Ads change all of that. XAPP Ads allow for two-way communication in a simple and spontaneous way. The metrics are clear and immediate — if someone is interested in the advertised offer, they can (and will) respond immediately. Watch this video to see how XAPP Ads are changing audio advertising.