Trends Archives | Page 6 of 17

December 13, 2016

The Investors Podcast Taps XAPPmedia to Create the First Alexa Skill with Episode Discovery Scan Feature

We Study Billionaires is the first podcast Alexa skill using Amazon’s AudioPlayer interface and the Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners of the number one ranked stock investing podcast, The Investors Podcast.

November 7, 2016

Watch Amazon Alexa Meet Google Home

How long will it be before we have an Internet of Bots? Today’s video demonstrates that we aren’t too far away from that becoming a reality.

October 13, 2016

XAPPmedia Transforms Joseph Benson’s Fifty-Seven Brand Haikus Book into an Amazon Alexa Skill

WASHINGTON D.C., October 13, 2016 – XAPPmedia, the leader in interactive voice engagement, announced the availability of Brand Haiku, a new Amazon Alexa Skill based on the book Fifty-Seven Brand Haikus written by brand strategist and filmmaker Joseph Benson. This is believed to be the first book to be fully transformed into an interactive voice experience for Amazon’s Alexa.

October 4, 2016

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Triton Digital Offers XAPPmedia’s Interactive Audio Ads on Slacker Radio

LOS ANGELES – October 4, 2016 —Triton Digital, a leading technology provider for the audio industry, today announced its representation of XAPPmedia’s premium interactive audio ads on Slacker Radio, a leading Internet radio service. This is in addition to Slacker’s own audio inventory and programming, which Triton Digital has been representing since 2010.

September 29, 2016

Podcasters Take Note: Amazon Alexa is an Audio-Driven platform with Millions of Users, Time to Get Moving

Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.

September 19, 2016

Insurance Company Demonstrates Amazon Alexa Skills Are for Everyone

Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.

September 15, 2016

Alexa Skills Provide Presence, but Add a Voice Persona™ to Deliver a Distinctive Voice Experience

Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.

September 6, 2016

Amazon Alexa Skill Streaming Feature Creates New Opportunities and Challenges for Audio Publishers

Two weeks ago Amazon announced a new Audio Player feature that allows unlimited audio playback or text-to-speech by Alexa. This is great news. Previously, it was limited to 90 seconds which practically eliminated the opportunity for podcasters and music streaming services to reach an audience of 10 million Echo users.

August 29, 2016

XAPPmedia in Huffington Post: Are You Ready for the Voice Web? Get to Know Alexa

The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.