Research Archives | Page 4 of 5

March 16, 2015

Interactive Audio Response Rates Infographic

How Voice Interaction Increases Internet Radio Response Rates (Infographic)

Today, XAPP has released an infographic showing how interactive audio ads have impacted the economics of Internet radio. Data show that voice is the new touch and response rates increase significantly when the listener only needs to respond with his or her voice. View the infographic here.

March 5, 2015

Internet Radio Continues Mobile Migration

Edison Research published its annual Infinite Dial report yesterday and many of the trends we have seen in the past have continued in the 2015 edition. One that correlates closely with other data we have reviewed here previously is the listener migration to mobile.

February 5, 2015

New Survey Sponsored by XAPP and RAIN News

We encourage everyone to take the survey announced today on the state of the Internet radio and streaming industry. XAPPmedia and RAIN News are sponsoring the research and we are looking to your input.

February 4, 2015

Internet Radio is Officially a Mobile Medium

Data from numerous sources is delivering the same verdict: Internet radio and streaming services are mobile channels. While some listening still occurs on desktop, Internet-based audio consumption has migrated overwhelmingly to mobile devices. We all probably suspected this and the data increasingly supports this conclusion.

January 26, 2015

New Survey: Advertisers to Accelerate Internet Radio Spend

A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.

January 22, 2015

Internet Radio Trends Report 2015

Today we released a compilation of the most meaningful data and trends driving Internet Radio today. Whether you are an advertiser, publisher or analyst, we hope pulling all of this disparate data into one place can help create a clearer picture of Internet radio trends that are driving the industry today. Download it now!

September 10, 2014

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.

September 4, 2014

Unpacking the Data on Mobile Ad Effectiveness

Sometimes it seems like the world of big data is really the world of abundant small and conflicting data sets. The proliferation of data sources has benefits, but it also increases confusion due to the multitude of conflicting data points and analysis. This problem is often compounded when people who don’t understand the data rush to publish their “insights” on it. The errors are simple, but they lead to wrong conclusions. Mobile advertising appears to be a clear victim in this trend.

August 7, 2014

“What the Heck’s the Number?”

There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.