Whether you are talking about terrestrial broadcast radio or Internet radio, it has become a story about ultramobile consumers. These consumers are typically listening from a mobile device, but more specifically the listening behavior is hands free, eyes free audio consumption. This may seem obvious – audio content shouldn’t require visual or manual attention. However, we see advertising models in audio listening today that ignore this reality.
There is a new report out today by BIA/Kelsey focusing on audience and advertiser movement to Internet radio. In the “Internet Radio Revolution Has Arrived” BIA/Kelsey analysts define the five phases of change in the media industry. In the fourth phase Advertisers allocate an “experimental budget” to assess the new opportunity. The report suggests that Internet radio is entering the fifth phase when Media Companies and publishers take the medium seriously as an advertising channel.
The XAPPmedia research team pulled together market data from Arbitron, BIA/Kelsey, Digital Music News, Edison Research, eMarketer, Forrester, RAB, Triton Digital and Internet radio publishers to create an infographic that provides a comprehensive view of the shift to mobile in the radio internet market.
BIA/Kelsey's Mike Boland featured XAPP on his most recent post for the BIA/Kelsey Local Media Watch blog. He also highlights the technology on the weekly BIA/Kelsey Analyst Roundtable, complete with a video demonstration of XAPP Ads.