BIA/Kelsey’s Mike Boland featured XAPP on his most recent post for the BIA/Kelsey Local Media Watch blog. He also highlights the technology on the weekly BIA/Kelsey Analyst Roundtable, complete with a video demonstration of XAPP Ads. Boland explains why he thinks XAPP Ads are a great fit for mobile apps and how it will resonate with advertisers.
For the full article, click here.
For the BIA/Kelsey Analyst Roundtable video, watch below.
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