Research Archives | Page 2 of 5

January 21, 2016

Podcasts: Getting Beyond Niche - XAPPmedia 2016

6 Podcast Strategies to Grow Audience and Revenue – White Paper

The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.

December 22, 2015

Part 2: Spotify and Other Streaming Services are Saving the Music Industry

Music industry revenue has fallen consistently since peaking in 1999. Some would like to claim that streaming music services are a cause of the decline even though they arrived well after the downward trend was established. However, there is ample evidence to suggest the industry revenue would have declined in the absence of streaming music services.

November 16, 2015

How Long Before your First Ad on Internet Radio?

On Thursday, we published the Internet Radio Ad Load Report for Q3 2015. A metric we have collected since our first ad load report is Time To First Ad (TTFA). TTFA identifies how much content is delivered to a listener before they receive the first ad.

November 12, 2015

Q3 Report: Internet Radio Ad Load Strategies Diverge

The best word to describe the Internet radio and streaming advertising landscape in Q3 2015 is dynamic. As Q3 progressed almost all eyes were on Apple Music’s 11-15 million trial users and the “will they” or “won’t they” subscribe question. Advertisers seemed to be the one group not to care.

October 29, 2015

On-demand Audio and Future of Radio Time Shifting

Consumers are now conditioned to watch television and listen to audio on their own schedule. This has introduced the term known as "time shifting" and changed the way the industry thinks about ratings and audience.

September 24, 2015

New Apple Music Ad Load Report

XAPPmedia today published the first Internet radio ad load report that includes data on Apple Music. Surprise! Apple Music continues to provide an ad-supported listening option. […]

August 19, 2015

Automotive and Education Lead Q2 Advertiser Growth on Internet Radio

The Q2 Internet Radio Ad Load Report recorded that advertisers grew 26% over the first quarter of 2015. While the rise in the numbers of advertisers occurred broadly across industries, the automotive and education segments led the growth.

August 4, 2015

Internet Radio Advertiser Diversity Grows for Some Publishers

One of the headlines from the Q2 Internet Radio Ad Load Report was continued growth in the number of advertisers identified. More advertisers indicate broader interest in Internet radio as an advertising channel. However, the growth in advertiser diversity is not developing equally across publishers. Two publishers have expanded their advertising base significantly while three others have not.