Research Archives | Page 3 of 5

July 30, 2015

Top 5 Internet Radio Advertisers Q2 2015

More Local Advertisers and Higher Ad Load on Internet Radio in Q2

XAPPmedia today released the Internet Radio Ad Load Report for Q2 2015 and the data show that both the ad load and number of advertisers rose over the previous quarter. It also shows that Taco Bell, GEICO and NAPA had the heaviest spot rotation during the quarter.

July 8, 2015

Nielsen Data - Online Music Reaches Critical Mass in 2014

Nielsen Data Confirm Listener Time Shift to Ad-Supported Online Audio

RAIN News reported last week on an EDMbiz presentation by Nielsen Vice President Tatiana Simonian showing further confirmation of the listener migration to online listening. It also confirmed that ad-supported listening is the dominant choice of consumers.

June 2, 2015

Chart 3 - Percent of Advertising Spend, Radio vs Mobile

4 Charts Show Radio’s Future is on Mobile

Mary Meeker’s 2015 Internet Trends report provides 196 slides packed with data. Radio typically only shows up in one slide with a chart that represents time spent with media compared to advertising revenue. If you look back at five years of these presentations there is story to be told about radio’s past, present and future.

May 13, 2015

Internet Radio in Q1 – Ad Load Falls, New Advertisers Rise

Today XAPPmedia released the Internet radio Ad Load Report for Q1 2015. This is the second edition in a continuing series. The Q1 analysis includes the addition of a fifth Internet radio publisher and more extensive consideration of advertiser concentration among the publishers.

May 4, 2015

eMarketer Internet Radio Share of Ad Spend and TSL Chart

eMarketer Expects Higher Internet Radio Ad Spending

eMarketer recently put out a note with the subtitle, “As time spent with digital radio rises, ad loads, rates follow.” The conclusion was drawn from data in the recent Internet Radio & Streaming Report by XAPPmedia/RAIN News along with Edison and eMarketer research. While it was nice to see XAPPmedia data cited by eMarketer, there were two conclusions by their analysts that were particularly important for the industry...

April 28, 2015

Share of Online Time Spent, by Device and Content Category

IAB Digital Audio Buyers Guide Describes Media Channel on the Rise

The Interactive Advertising Bureau (IAB) just published “A Digital Audio Buyers Guide.” The guide is the result of the collaborative efforts of a number of industry leaders in digital audio. Pandora, Spotify, iHeartMedia, Triton Digital, CBS Interactive, Google, XAPPmedia and others participated in putting the guide together. The guide is a valuable tool for those in the industry tasked with buying digital media in a rapidly changing market.

April 21, 2015

Watch Now – RAIN / XAPPmedia Internet Radio & Streaming Report Webinar

After collecting responses from over 300 industry insiders about the future of internet radio and other streaming services, XAPPmedia and RAIN News held a free webinar to present the findings. The webinar, presented by Brad Hill of RAIN News and Bret Kinsella of XAPPmedia, covered topics ranging from time spent listening to the future of podcasting.

March 31, 2015

What is the most important trend in streaming audio for 2015-2016?

Advertising Top of Mind for Internet Radio

What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.

March 23, 2015

Join RAIN News & XAPP for The Internet Radio & Streaming Report Webinar

On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.