Ava Mutchler, Author at XAPPmedia

August 29, 2016

XAPPmedia in Huffington Post: Are You Ready for the Voice Web? Get to Know Alexa

The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.

July 6, 2016

Washington Business Journal Features XAPPmedia

Washington Business Journal Names XAPPmedia Startup of the Week

Washington Business Journal recently named XAPP “Startup of the Week” in its TechFlash section. Staff Reporter Andy Medici interviewed XAPPmedia CEO Pat Higbie about the company and its plans for the future.

June 13, 2016

Adotas & XAPPmedia: Ad Blocking From A Streaming Audio POV

An Adotas Q&A with XAPPmedia CMO Bret Kinsella explores how audio streaming can dodge the dangers of ad blocking.

June 6, 2016

BizReport XAPPmedia Interview on Ad Blocking

BizReport & XAPPmedia: How Radio Blocks Ad Blocking

Kristina Knight of BizReport recently interviewed XAPPmedia CMO Bret Kinsella on ad blocking's minimal effect on radio.

May 17, 2016

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]

May 10, 2016

ClickZ Article on Ad Viewability with XAPP CMO Bret Kinsella

Yesterday, ClickZ published an article around the findings of a study conducted by Goodway Group on viewability and measurable performance. For the article, author Mike O'Brien interviewed chief operating officer of Goodway Group Jay Friedman and chief marketing officer of XAPPmedia Bret Kinsella.

April 26, 2016

mediapost-article-xapp-internet-radio-ad-load-report

MediaPost: 90% of Commuters Listen to Radio, XAPP and Edison Data Cited

Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.

April 25, 2016

MediaPost Interview with XAPPmedia Pat Higbie

MediaPost Interviews Pat Higbie on Internet Audio

Op-Ed Contributor to MediaPost Charlene Weisler interviewed XAPPmedia CEO Pat Higbie about the founding of XAPPmedia, the internet audio industry, and the future of streaming music.

April 20, 2016

Radio Online Q&A with Pat Higbie of XAPPmedia

Radio Online Q&A with XAPPmedia CEO Pat Higbie

Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.