Radio advertising hasn't altered much since its inception. Ads are played in hopes that consumers will hear it and then eventually act. In addition, the metrics aren't always clear. XAPP Ads change all of that. Watch this video to see how XAPP Ads are changing audio advertising.
Smartphones have redefined the definition of "mobile." When listening to audio content, consumers want convenience. XAPP’s interactive audio platform enables consumers to use their voice when they want to take action on an advertisement. Watch the video below to see how XAPP Ads fit into the user experience.
The XAPPmedia research team pulled together market data from Arbitron, BIA/Kelsey, Digital Music News, Edison Research, eMarketer, Forrester, RAB, Triton Digital and Internet radio publishers to create an infographic that provides a comprehensive view of the shift to mobile in the radio internet market.
BIA/Kelsey's Mike Boland featured XAPP on his most recent post for the BIA/Kelsey Local Media Watch blog. He also highlights the technology on the weekly BIA/Kelsey Analyst Roundtable, complete with a video demonstration of XAPP Ads.