Ava Mutchler, Author at XAPPmedia

April 7, 2016

Watch Now – jacapps Webinar on Value of XAPP Ads for Broadcast Radio

Data show that half of U.S. consumers listen to Internet radio weekly and 177 million monthly. Most of this listening is on mobile and mobile advertising budgets will exceed television spending by 2020. These two trends are converging to present a new opportunity for radio broadcasters to grow revenue and audience.

April 5, 2016

jacapps Blog features XAPPmedia Revenue Model for Broadcasters

jacapps Hosts Webinar on XAPP for Broadcasters

Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.

April 4, 2016

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Adotas Article by XAPP: Audio Advertising Ignites Campaign Performance

In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.

February 17, 2016

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Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.

February 5, 2016

Adotas Q&A with Pat Higbie on Digital Marketing for Radio Industry

In an interview with Adotas, XAPPmedia CEO Pat Higbie answers questions regarding the importance of digital marketing for the radio industry. In the article, Higbie answers the following questions.

January 21, 2016

Podcasts: Getting Beyond Niche - XAPPmedia 2016

6 Podcast Strategies to Grow Audience and Revenue – White Paper

The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.

January 13, 2016

DMN Asks What Customer Behavior Will Impact Marketing Most in 2016

Direct Marketing News (DMN) provides marketers with a comprehensive view of the marketing landscape — complete with the latest news, data and success strategies from the industry. DMN recently released an eBook where they asked industry insiders to predict the most significant changes for marketing in 2016.

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.

December 22, 2015