Ava Mutchler, Author at XAPPmedia

February 27, 2015

XAPP Interviewed as “Radio’s Most Innovative” by Jacobs Media

Jacobs Media honored XAPP with the title of "Radio's Most Innovative" and published an in-depth interview with XAPPmedia CEO Pat Higbie.

February 5, 2015

New Survey Sponsored by XAPP and RAIN News

We encourage everyone to take the survey announced today on the state of the Internet radio and streaming industry. XAPPmedia and RAIN News are sponsoring the research and we are looking to your input.

January 5, 2015

AdExchanger Names XAPPmedia as Innovative Ad Tech Company

A recent AdExchanger article emphasizes the uselessness of the banner ad format, calls for advertisers to change their mentality around digital advertising and lists 10 innovative ad tech companies, including XAPPmedia.

December 31, 2014

Top 3 Industry Blogs You Shouldn’t Have Missed in 2014

It's been a big year for radio (this includes Internet Radio), so we decided to provide you with three articles you shouldn't have missed this year.

December 23, 2014

Consumer Motivation & Method Diagram for Advertising

XAPPmedia Top Blog Post of 2014

As 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we're doing the same. We know 2015 will be a big year for Internet radio and we look forward to what's to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.

December 18, 2014

Pat Higbie for MediaPost - December 2014

“5 Internet Radio Predictions for 2015,” XAPPmedia in MediaPost

XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.

December 16, 2014

RadioWorld Names XAPP Ads App as “Hot Audio App”

James Careless of RadioWorld recently wrote about "Hot Audio Apps" that those in the industry should be aware of. At the top of his list? The recently released XAPP Ads App.

December 15, 2014

Taylor Swift vs. Spotify: What Advertisers Need to Know

Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify's defense by contributing his success to its streaming services. XAPPmedia's Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.

December 10, 2014

Mobile Marketer: “Audio is emerging as the mobile ad unit of choice.”

As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...