Ava Mutchler, Author at XAPPmedia

July 1, 2015

AdExchanger: XAPPmedia’s Pat Higbie & Pandora’s Tim Westergren on Apple Music

With the release of Apple Music and Beats 1 yesterday, there is still much speculation on Apple's revenue model. AdExchanger's Liz Rowley interviewed several leaders in the industry to get their take on the future of subscription-based vs. ad-supported streaming music services, including XAPPmedia's Pat Higbie.

May 19, 2015

Triton to Represent XAPP Ad Inventory for jacapps Broadcasters

Triton Digital today announced that it is the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the jacapps mobile platform to monetize their mobile apps with XAPP ads.

May 14, 2015

XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio content and advertising service, today announced it has received an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round.

May 8, 2015

WIRED on XAPP: “Forget the Click! New Interactive Ads Want to Talk With You”

WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.

April 21, 2015

Watch Now – RAIN / XAPPmedia Internet Radio & Streaming Report Webinar

After collecting responses from over 300 industry insiders about the future of internet radio and other streaming services, XAPPmedia and RAIN News held a free webinar to present the findings. The webinar, presented by Brad Hill of RAIN News and Bret Kinsella of XAPPmedia, covered topics ranging from time spent listening to the future of podcasting.

April 7, 2015

XAPP App Now Available in Google Play Store

We originally created the XAPP App after receiving many requests for an app that would allow users to better understand the XAPP interactive audio experience on mobile. Today, Android users can access that same demo experience.

March 23, 2015

Join RAIN News & XAPP for The Internet Radio & Streaming Report Webinar

On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.

March 16, 2015

Interactive Audio Response Rates Infographic

How Voice Interaction Increases Internet Radio Response Rates (Infographic)

Today, XAPP has released an infographic showing how interactive audio ads have impacted the economics of Internet radio. Data show that voice is the new touch and response rates increase significantly when the listener only needs to respond with his or her voice. View the infographic here.

March 9, 2015

Mobile Marketer Magazine Features XAPPmedia

Mobile Marketer: “[Internet radio] advertisers mistakenly focus on graphics and touch engagement”

Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.