The New York Times is not exactly known as the protector of big business. However, its recent article and accompanying videos on Internet radio takes the recording industry narrative as fact when in reality it’s a self-serving fiction. The article title tells it all: Grappling with a ‘Culture of Free’ in Napster’s Aftermath. There are only two revenue-free sources of music today: piracy and broadcast radio. Neither of these music distribution channels is addressed.
Consumers are voting with their ears. While Internet radio may have seemed like a contained novelty on desktop computers, it is an industry-changing phenomenon on mobile devices. Not only has Internet radio’s audience expanded rapidly to nearly 160 million listeners in the United States, but the monthly listening hours are growing at an even faster rate.
We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.
Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.
There is a new report out today by BIA/Kelsey focusing on audience and advertiser movement to Internet radio. In the “Internet Radio Revolution Has Arrived” BIA/Kelsey analysts define the five phases of change in the media industry. In the fourth phase Advertisers allocate an “experimental budget” to assess the new opportunity. The report suggests that Internet radio is entering the fifth phase when Media Companies and publishers take the medium seriously as an advertising channel.
“People just get it,” was my introduction to XAPP Ads by CTO and Co-Founder John Kelvie. He added, “and they immediately see the potential.” My first conversation with an audio publisher confirmed this. After a one-sentence explanation he said without hesitation, “That’s fantastic. When can I start using it?”