March 31, 2015
What is the most important trend in streaming audio for 2015-2016?

Advertising Top of Mind for Internet Radio

What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.
March 26, 2015
Audio Streaming Growth Stats 2015

Internet Radio Ad Inventory to Grow 20% Per Year through 2018

RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let's break it down.
March 23, 2015
RAIN News & XAPPmedia Webinar

Join RAIN News & XAPP for The Internet Radio & Streaming Report Webinar

On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.
March 16, 2015
Interactive Audio Response Rates Infographic

How Voice Interaction Increases Internet Radio Response Rates (Infographic)

Today, XAPP has released an infographic showing how interactive audio ads have impacted the economics of Internet radio. Data show that voice is the new touch and response rates increase significantly when the listener only needs to respond with his or her voice. View the infographic here.
March 9, 2015
Mobile Marketer Magazine Features XAPPmedia

Mobile Marketer: “[Internet radio] advertisers mistakenly focus on graphics and touch engagement”

Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.
March 5, 2015
Infinite Dial Online Radio Chart

Internet Radio Continues Mobile Migration

Edison Research published its annual Infinite Dial report yesterday and many of the trends we have seen in the past have continued in the 2015 edition. One that correlates closely with other data we have reviewed here previously is the listener migration to mobile.
March 4, 2015
Internet Radio Advertisers By Industry

Advertisers Flock to Internet Radio

Recent posts examined how data from both industry analysts and consumer research paint a clear trend of Internet radio’s ad supported present and future. However, the number of advertisers and their variety indicates that Internet radio is emerging as an important channel to reach consumers.
February 26, 2015
How likely would you be to pay $9.99 per month for an Internet audio service?

New Data: Consumers Prefer Ad-Supported Listening

Sometimes you simply must face reality instead of wishing for a new one. On Monday, Pat Higbie referenced Strategy Analytics research that concluded 89% of Internet radio listeners today choose ad-supported listening over subscriptions. New data released yesterday by Pandora sheds additional light on the economic forces behind these decisions
February 23, 2015
Paying Subscribers as % of Total Mobile Music Users

Internet Radio’s Ad-Supported Present and Future

This past fall there were a lot of comments in the media about Internet radio’s two preeminent revenue models: subscription and ad-supported. Recent data from Strategy Analytics and reported by RAIN News suggests that advertising is the present and future of Internet radio listenership.