Internet Radio Archives | Page 2 of 9

April 13, 2016

What Streaming Music Subscription Numbers Reveal About Ad-Supported Listening

A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.

April 4, 2016

xappmedia-adotas-article-three-reasons-audio-ignites-advertising

Adotas Article by XAPP: Audio Advertising Ignites Campaign Performance

In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.

March 23, 2016

Pandora, Spotify, iHeartMedia in 2015 - Triton Digital

More Internet Radio Growth Analysis – the Triton Numbers

Triton Digital’s monthly Webcast Metrics Top 20 Ranker aggregates actual listening data reported by audio publishers. December's report shows a 13.3% rise in average active Internet radio listening sessions in 2015. So what does this mean for advertisers?

March 15, 2016

Edison Research: Internet Radio Weekly Listeners Hit 50% of U.S. Population

The Infinite Dial report from Edison Research and Triton Digital found that monthly Internet radio listeners passed the 50% threshold of the 12-and-older U.S. population for the first time in 2015. Just one year later, the 2016 edition reveals that weekly Internet radio listenership is also at 50%. That means 88% of people who listen to Internet radio have made it a weekly habit.

March 8, 2016

GEICO & The Home Depot Lead Internet Radio Advertising in 2015

Last week, XAPPmedia released the 2015 Internet Radio Ad Load Report and there is an entire section on the advertisers themselves. In 2015, the XAPPmedia sample identified 406 distinct advertisers across five leading Internet radio apps. This reflects growth of more than 5x over what we identified in Q4 2014. Leading the pack of these 400-plus advertisers in spot load for 2015 were The Home Depot and GEICO.

March 2, 2016

XAPPmedia Q4 2015 Internet Radio Ad Load Report - Ad Load by Publisher by Month

Download Internet Radio Ad Load Report Q4 2015: Advertisers Grow 5x in 2015, Ad Load Up 5.7%

XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.

February 11, 2016

Ear Wars Offers Insight for Radio Broadcasters

Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.

February 5, 2016

Adotas Q&A with Pat Higbie on Digital Marketing for Radio Industry

In an interview with Adotas, XAPPmedia CEO Pat Higbie answers questions regarding the importance of digital marketing for the radio industry. In the article, Higbie answers the following questions.

January 7, 2016

Long Stopsets Drive Listeners to Internet Radio

Radio broadcasters have long considered the experience of live and local to be their greatest asset in attracting and maintaining audience. That experience is too often undermined by long stopsets of advertisements that motivate listeners to choose another station or another audio channel altogether.