Internet Radio Archives | Page 4 of 9

November 18, 2015

Part 1: Spotify and Other Streaming Services are Saving the Music Industry

A report issued by the National Bureau of Economic Research last month concludes that, “interactive streaming appears to be revenue-neutral for the recorded music industry.” The summary conclusions by the report authors, Luis Aguiar and Joel Waldfogel, don’t fit the industry trends prior to the study period or the math behind the data.

November 12, 2015

Q3 Report: Internet Radio Ad Load Strategies Diverge

The best word to describe the Internet radio and streaming advertising landscape in Q3 2015 is dynamic. As Q3 progressed almost all eyes were on Apple Music’s 11-15 million trial users and the “will they” or “won’t they” subscribe question. Advertisers seemed to be the one group not to care.

October 15, 2015

RIAA Misleads While Advertising Delivers 54% of Internet Radio Revenue

Every few months a naïve journalist gets misled by a false narrative pushed by someone in the recording industry. Last winter it was the New York Times. More recently, Business Insider fell into a similar trap with its headline: “The music industry has made more money in 2015 from a century old technology than ad-supported streaming.”

September 23, 2015

Robert Wilde of Slacker - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight – Robert Wilde, Slacker

VP of Monetization for Slacker, Robert Wilde, is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Robert discusses how his career has taken him full circle from Musicmatch in 2000 to Slacker today and how he sees today’s large audiences on Internet radio as part of a long arc toward more personalization in audio delivery.

September 22, 2015

Carter Brokaw of iHeartMedia - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight: Carter Brokaw, iHeartMedia

iHeartMedia President of Digital Revenue & Strategy, Carter Brokaw is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Carter discusses his attraction to sound, the profound audience reach of radio/Internet radio, and how audio provides an ideal mobile marketing platform.

September 21, 2015

John Rosso of Triton Digital - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight: John Rosso, Triton Digital

President of Market Development for Triton Digital, John Rosso is one of four panelists on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, John discusses his early career at ABC where he was on a team that was among the first to put media on Internet and how things have changed over the years.

September 17, 2015

Adotas Q&A with Pat Higbie on Marketing Power of Mobile Internet Radio

CEO of XAPPmedia Pat Higbie was recently interviewed by Adotas regarding Internet radio reach.

September 10, 2015

Join Us at Advertising Week – If Internet Radio is Bigger than Facebook, How Can Advertisers Make the Most of It?

XAPPmedia is once again hosting the premier Advertising Week session on Internet Radio. This year’s session will feature iHeartmedia, Slacker, Triton Digital and XAPPmedia. These insiders will tell you what’s working, what’s not, how the medium is changing and the lessons for advertisers looking to access this large and dynamic consumer audience.

August 26, 2015

Why Audio is the Quintessential Mobile Media

Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.