Advertising Archives | Page 9 of 10

January 5, 2015

AdExchanger Names XAPPmedia as Innovative Ad Tech Company

A recent AdExchanger article emphasizes the uselessness of the banner ad format, calls for advertisers to change their mentality around digital advertising and lists 10 innovative ad tech companies, including XAPPmedia.

December 23, 2014

Consumer Motivation & Method Diagram for Advertising

XAPPmedia Top Blog Post of 2014

As 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we're doing the same. We know 2015 will be a big year for Internet radio and we look forward to what's to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.

December 18, 2014

Pat Higbie for MediaPost - December 2014

“5 Internet Radio Predictions for 2015,” XAPPmedia in MediaPost

XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.

December 15, 2014

Taylor Swift vs. Spotify: What Advertisers Need to Know

Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify's defense by contributing his success to its streaming services. XAPPmedia's Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.

December 10, 2014

Mobile Marketer: “Audio is emerging as the mobile ad unit of choice.”

As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...

October 29, 2014

Advertising Doesn’t Need to Fight the Machines

Many in the advertising world think of Big Data as a damper to the creative process and the cause of the "wind tunnel" effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy.

September 30, 2014

Watch the XAPP Advertising Week Panel

Today at 10:30am EST, XAPP is proud to sponsor the Advertising Week Panel titled Out of Touch but Still Connected: Today's Ultramobile Consumers. Moderated by Mark Bergen of Advertising Age, it is the only panel dedicated to mobile marketing trends driving Internet radio’s rapid growth.

September 29, 2014

Advertising Week Panelist Spotlight: Pat Higbie, XAPPmedia

Co-founder and CEO of XAPPmedia, Pat Higbie is one of four panelists on tomorrow's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." He shares how XAPP got involved in the advertising industry and mobile continues to alter the landscape of Internet radio.

September 26, 2014

Advertising Week Panelist Spotlight: Cathy Csukas, AdLarge Media

Co-founder and President of AdLarge Media, Cathy Csukas is one of four panelists on next week's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." She shares what has altered over the years and how the advertising industry has worked to keep up with these ever-changing trends and technologies.