Advertising Archives | Page 4 of 10

November 12, 2015

Q3 Report: Internet Radio Ad Load Strategies Diverge

The best word to describe the Internet radio and streaming advertising landscape in Q3 2015 is dynamic. As Q3 progressed almost all eyes were on Apple Music’s 11-15 million trial users and the “will they” or “won’t they” subscribe question. Advertisers seemed to be the one group not to care.

October 27, 2015

Adotas Interviews Pat Higbie on Apple Music Ad Load

Adotas reached out to XAPPmedia after the publication of the Apple Music Ad Load Report last month. The following article from Adotas is an interview with XAPPmedia CEO Pat Higbie and focuses on the findings from the report.

October 26, 2015

Pat Higbie for MediaPost: Apple Music Shows Future Of Streaming Is Ad-Supported

Today, MediaPost published a featured editorial from XAPPmedia CEO Pat Higbie for its Mobile Marketing Daily section. In the article, Pat discusses Apple Music's future now that the trial period is over for some 15 million people.

October 21, 2015

Video: XAPPmedia’s Pat Higbie Talks About Interactive Audio at Hivio

Earlier this year, XAPP CEO Pat Higbie was invited to speak at Hivio 2015: the audio future festival, in Los Angeles. Some highlights of the talk are included in the video excerpt below.

October 15, 2015

RIAA Misleads While Advertising Delivers 54% of Internet Radio Revenue

Every few months a naïve journalist gets misled by a false narrative pushed by someone in the recording industry. Last winter it was the New York Times. More recently, Business Insider fell into a similar trap with its headline: “The music industry has made more money in 2015 from a century old technology than ad-supported streaming.”

October 1, 2015

iHeartMedia, Triton Digital and Slacker Radio Represented at the XAPPmedia AWXII Panel

Audio Had a Big Year at Advertising Week AWXII

If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.

September 29, 2015

Inside Radio Coverage of XAPP Advertising Week Panel

Inside Radio ran an article today on the Advertising Week panel organized by XAPPmedia. The article concludes that while Internet radio has expanded quickly there is still more room for growth and that presents big opportunities for advertisers. Quotes from iHeartMedia, Triton Digital and XAPPmedia.

September 24, 2015

New Apple Music Ad Load Report

XAPPmedia today published the first Internet radio ad load report that includes data on Apple Music. Surprise! Apple Music continues to provide an ad-supported listening option. […]

September 23, 2015

Robert Wilde of Slacker - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight – Robert Wilde, Slacker

VP of Monetization for Slacker, Robert Wilde, is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Robert discusses how his career has taken him full circle from Musicmatch in 2000 to Slacker today and how he sees today’s large audiences on Internet radio as part of a long arc toward more personalization in audio delivery.