Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.
This past fall there were a lot of comments in the media about Internet radio’s two preeminent revenue models: subscription and ad-supported. Recent data from Strategy Analytics and reported by RAIN News suggests that advertising is the present and future of Internet radio listenership.
Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.
Yesterday, XAPP announced JAX, a new service to help broadcast radio drive more mobile revenue. JAX = jaccapps + audio + XAPP Ads. jacapps’ large network of over 300 radio broadcasters were looking for something new that would attract advertiser interest and drive mobile revenue, which XAPP can deliver.
XAPPmedia, provider of the first interactive audio advertising service, and jacapps, the nation’s leading provider of mobile apps to the radio industry, today announced a partnership to establish JAX, a new mobile audience premium ad service. The partnership will integrate the XAPP Interactive Audio Ad Service into jacapps, the mobile platform created by Jacobs Media.
A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.
Today we released a compilation of the most meaningful data and trends driving Internet Radio today. Whether you are an advertiser, publisher or analyst, we hope pulling all of this disparate data into one place can help create a clearer picture of Internet radio trends that are driving the industry today. Download it now!
Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.
Is digital advertising a direct response or brand medium? Many people have long assumed the correct answer was direct response. Yet, Media Post reported in December that, “The CMO Council’s latest take on where digital dollars are going shows big increases in digital branding versus direct marketing…marketers are running 33% more digital ad campaigns than direct response.”