Advertising Archives | Page 10 of 10

September 25, 2014

Advertising Week Panelist Spotlight: Brian Benedik, Spotify

Spotify’s Vice President of North America Advertising, Brian Benedik is one of four panelists on next week’s Advertising Week panel, “Out of Touch but Still Connected: Today’s Ultramobile Consumers.” He shares what he’s seen change in advertising over the years and how mobile has rocked the whole industry.

September 24, 2014

Advertising Week Panelist Spotlight: Bryan Moffett, NPR

National Public Radio Vice President of Digital Strategy and Sponsorship Operations, Bryan Moffett is one of four panelists on next week's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers" sponsored by XAPP. He shares what's changed in the radio industry over the past decade and how digital became a key component.

September 16, 2014

Join XAPP at Advertising Week, the Evolution of Mobile Audio Engagement

Advertising Week is the premiere annual event for marketers, publishers and agencies to discuss emerging trends and what’s working in advertising. This year, XAPPmedia is sponsoring an Advertising Week discussion focused on consumer engagement in mobile audio. You are invited to the September 30th panel, but we have a limited number of free passes to the session so claim yours today.

September 10, 2014

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.

September 4, 2014

Unpacking the Data on Mobile Ad Effectiveness

Sometimes it seems like the world of big data is really the world of abundant small and conflicting data sets. The proliferation of data sources has benefits, but it also increases confusion due to the multitude of conflicting data points and analysis. This problem is often compounded when people who don’t understand the data rush to publish their “insights” on it. The errors are simple, but they lead to wrong conclusions. Mobile advertising appears to be a clear victim in this trend.