Bret Kinsella, Author at XAPPmedia

March 21, 2016

jacapps Webinar Highlights Mobile Audio Trends, ROI and XAPP Ads

Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...

March 15, 2016

Edison Research: Internet Radio Weekly Listeners Hit 50% of U.S. Population

The Infinite Dial report from Edison Research and Triton Digital found that monthly Internet radio listeners passed the 50% threshold of the 12-and-older U.S. population for the first time in 2015. Just one year later, the 2016 edition reveals that weekly Internet radio listenership is also at 50%. That means 88% of people who listen to Internet radio have made it a weekly habit.

March 8, 2016

GEICO & The Home Depot Lead Internet Radio Advertising in 2015

Last week, XAPPmedia released the 2015 Internet Radio Ad Load Report and there is an entire section on the advertisers themselves. In 2015, the XAPPmedia sample identified 406 distinct advertisers across five leading Internet radio apps. This reflects growth of more than 5x over what we identified in Q4 2014. Leading the pack of these 400-plus advertisers in spot load for 2015 were The Home Depot and GEICO.

March 2, 2016

XAPPmedia Q4 2015 Internet Radio Ad Load Report - Ad Load by Publisher by Month

Download Internet Radio Ad Load Report Q4 2015: Advertisers Grow 5x in 2015, Ad Load Up 5.7%

XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.

March 1, 2016

XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.

February 29, 2016

Prompted Response is a Different Kind of Voice Interaction

There is a voice assistant arms race going on between Apple, Google, Amazon, Microsoft, and Facebook. This is all about mobile. Each company recognizes that the mobile user experience often makes touch and type interaction inconvenient. Voice is simply a more efficient way to interact with a smart device – at least when it works.

February 24, 2016

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.

February 11, 2016

Ear Wars Offers Insight for Radio Broadcasters

Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.

February 3, 2016

Soundexchange Annual Royalty Rates (in millions)

Streaming Royalties Rise, but What Story Does Soundexchange Data Tell?

Royalty payments are the single biggest cost for Internet radio and audio streaming services. The question for observers of industry data is whether Soundexchange royalty collections are a good barometer of industry health and the revenue that Internet radio delivers to artists.