VP of Monetization for Slacker, Robert Wilde, is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Robert discusses how his career has taken him full circle from Musicmatch in 2000 to Slacker today and how he sees today’s large audiences on Internet radio as part of a long arc toward more personalization in audio delivery.
iHeartMedia President of Digital Revenue & Strategy, Carter Brokaw is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Carter discusses his attraction to sound, the profound audience reach of radio/Internet radio, and how audio provides an ideal mobile marketing platform.
President of Market Development for Triton Digital, John Rosso is one of four panelists on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, John discusses his early career at ABC where he was on a team that was among the first to put media on Internet and how things have changed over the years.
Podcasting may be going through a renaissance, but a reliance on downloads for distribution now seems like renaissance-era technology. Part 1 outlined how measurability is undermined in the podcast download model. Part 2 focuses on how streaming actually frees up more ad inventory that can deliver higher revenues and greater audience engagement.
Podcasts were born in a download era, but we now live in a streaming world. When podcasts arrived on the scene, streaming wasn’t an option. Today we have ubiquitous LTE and nearly ubiquitous WiFi. The high-speed mobile bandwidth should make it easy to stream audio such as podcasts on demand instead of waiting for a time when you can download a large file.
XAPPmedia is once again hosting the premier Advertising Week session on Internet Radio. This year’s session will feature iHeartmedia, Slacker, Triton Digital and XAPPmedia. These insiders will tell you what’s working, what’s not, how the medium is changing and the lessons for advertisers looking to access this large and dynamic consumer audience.
Tomorrow, podcasters and media buyers will congregate in New York City for the Podcast Upfront Showcase 2015. Sponsored by the Interactive Advertising Bureau (IAB), this will be an opportunity for media buyers to gain exposure to a wide variety of podcasts. For podcasters it is an opportunity to gain broad exposure to agencies representing big brands with large advertising budgets.
Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.