August 24, 2015

Is Apple Music Succeeding or Failing?

Dueling Apple Music numbers were released last week. One set tells a mildly unfavorable story for the much-hyped streaming service, the other doesn’t appear to be good or bad – more like okay.
August 19, 2015

Automotive and Education Lead Q2 Advertiser Growth on Internet Radio

The Q2 Internet Radio Ad Load Report recorded that advertisers grew 26% over the first quarter of 2015. While the rise in the numbers of advertisers occurred broadly across industries, the automotive and education segments led the growth.
August 11, 2015

IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015

IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.
August 6, 2015
Time Spent with Digital Media

Internet Radio is Bigger than Facebook. Look at the Data.

When many people think about marketing to mobile consumers, Facebook comes to mind. However, eMarketer data show that Internet radio is even more fertile ground. The analyst estimates that 12% of time spent with digital media will go to Internet radio this year while only 6% will be with Facebook.
August 4, 2015
Advertiser Spotload Concentration

Internet Radio Advertiser Diversity Grows for Some Publishers

One of the headlines from the Q2 Internet Radio Ad Load Report was continued growth in the number of advertisers identified. More advertisers indicate broader interest in Internet radio as an advertising channel. However, the growth in advertiser diversity is not developing equally across publishers. Two publishers have expanded their advertising base significantly while three others have not.
July 30, 2015
Top 5 Internet Radio Advertisers Q2 2015

More Local Advertisers and Higher Ad Load on Internet Radio in Q2

XAPPmedia today released the Internet Radio Ad Load Report for Q2 2015 and the data show that both the ad load and number of advertisers rose over the previous quarter. It also shows that Taco Bell, GEICO and NAPA had the heaviest spot rotation during the quarter.
July 27, 2015
Pandora Net Ad Revenues Worldwide, 2013-2017

eMarketer Forecasts $1 Billion Mobile Ad Revenue for Pandora

Pandora announced earnings last week that included some impressive growth numbers. For the trailing twelve months, Pandora generated more than $1 billion in total revenue. Before the earnings report, eMarketer published an article that includes a new forecast for Pandora mobile advertising revenue.
July 16, 2015
Mobile Listening Percentage - Triton Digital

Triton Top 20 Ranker: Internet Radio Listening Grows 42%, Mobile Surpasses 75%

Yesterday, Triton released its Top 20 Ranker results of Internet radio listening for May. The story is consistent with previous entries by Triton captured by its audio measurement platform Webcast Metrics. As an industry, average active listening sessions increased 42.5% over May 2014 and most of that has come from Pandora and Spotify.
July 8, 2015
Nielsen Data - Online Music Reaches Critical Mass in 2014

Nielsen Data Confirm Listener Time Shift to Ad-Supported Online Audio

RAIN News reported last week on an EDMbiz presentation by Nielsen Vice President Tatiana Simonian showing further confirmation of the listener migration to online listening. It also confirmed that ad-supported listening is the dominant choice of consumers.