Bret Kinsella, Author at XAPPmedia

September 16, 2014

Join XAPP at Advertising Week, the Evolution of Mobile Audio Engagement

Advertising Week is the premiere annual event for marketers, publishers and agencies to discuss emerging trends and what’s working in advertising. This year, XAPPmedia is sponsoring an Advertising Week discussion focused on consumer engagement in mobile audio. You are invited to the September 30th panel, but we have a limited number of free passes to the session so claim yours today.

September 10, 2014

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.

September 4, 2014

Unpacking the Data on Mobile Ad Effectiveness

Sometimes it seems like the world of big data is really the world of abundant small and conflicting data sets. The proliferation of data sources has benefits, but it also increases confusion due to the multitude of conflicting data points and analysis. This problem is often compounded when people who don’t understand the data rush to publish their “insights” on it. The errors are simple, but they lead to wrong conclusions. Mobile advertising appears to be a clear victim in this trend.

August 7, 2014

“What the Heck’s the Number?”

There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.

August 6, 2014

Re/code Recounts XAPP Ads Encounter

Today, Re/code’s Katie Boehret reviewed the new NPR One App. Not surprisingly, she had many good things to say about it, including NPR's work with XAPPmedia.

July 29, 2014

NPR One "Ask Me Another" Promo featuring XAPP Ads

The NPR One App: Infinite News, Education, Stories, XAPP

Part news, part audio education and talk entertainment, NPR One provides for news and talk listeners what Pandora pioneered for music. Instead of selecting your news stories a la carte or being served up the undifferentiated broadcast, NPR One seeks to personalize the experience for each listener automatically.

July 24, 2014

Paul Burden, XAPPmedia SVP Sales & Advertiser Relations

XAPPmedia Appoints Former Microsoft Executive Paul Burden to Executive Team as Senior Vice President of Sales and Advertiser Relations

XAPPmedia, provider of the first interactive audio advertising service, announced today the addition of Paul Burden as senior vice president of sales and advertiser relations to its executive team. A former Microsoft executive that led federal sales for the technology giant for over 15 years, Paul will work with advertisers and agencies to solve their challenge of connecting with ultramobile consumers through audio apps.

July 1, 2014

Rob Woodbridge Untether.tv Interview with XAPPmedia's Pat Higbie

Untether.tv Interview – What Happens when you can Talk Back to Radio

As introduced by Rob Woodbridge of Untether.tv: “Radio has always been one of the things that has been consistently ripe for mobile disruption on two fronts. The first is broadcast which is being handled by the likes of RDIO, Spotify, Pandora, Songza, iTunes Radio and now Amazon among many many others. All-told there are roughly 140 million Internet radio listeners that share their time across the new broadcasters. Not a huge global industry, but enough to warrant a rethink of the business and engagement models – which is the second piece ripe for a rethink. This is where XAPPmedia comes in.”

June 23, 2014

Mark Ramsey: A New Tool to Make Audio Advertising Interactive

Veteran media strategist Mark Ramsey is well known in the audio world. He has worked with companies ranging from Apple and Pandora to Clear Channel and CBS. Mark recently connected with XAPP CEO Pat Higbie over Skype to conduct a 15-minute video interview.