Bret Kinsella, Author at XAPPmedia

January 22, 2015

Internet Radio Trends Report 2015

Today we released a compilation of the most meaningful data and trends driving Internet Radio today. Whether you are an advertiser, publisher or analyst, we hope pulling all of this disparate data into one place can help create a clearer picture of Internet radio trends that are driving the industry today. Download it now!

January 14, 2015

Amazon, Ford and More Use Interactive Audio Ads in 2014

Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.

December 9, 2014

New York Times Misled by Recording Industry on Internet Radio

The New York Times is not exactly known as the protector of big business. However, its recent article and accompanying videos on Internet radio takes the recording industry narrative as fact when in reality it’s a self-serving fiction. The article title tells it all: Grappling with a ‘Culture of Free’ in Napster’s Aftermath. There are only two revenue-free sources of music today: piracy and broadcast radio. Neither of these music distribution channels is addressed.

November 18, 2014

Streaming is a Growth Opportunity for Broadcast Radio

As we mentioned in Part One of this series last week, consumers are voting with their ears. Internet radio was not displacing much broadcast radio listening when it was primarily a desktop computer phenomenon. That has changed with the rise of mobile devices. Whether it's the convenience, choice, personalization or lower ad loads, more consumers are listening to Internet radio on mobile and they are increasing their time spent listening each year.

November 13, 2014

Streaming Growth is Not Undermining the Recording Industry

Consumers are voting with their ears. While Internet radio may have seemed like a contained novelty on desktop computers, it is an industry-changing phenomenon on mobile devices. Not only has Internet radio’s audience expanded rapidly to nearly 160 million listeners in the United States, but the monthly listening hours are growing at an even faster rate.

November 11, 2014

M&C Saatchi Includes XAPP Ads in Future of Ad Tech

M&C Saatchi's Tech Blog yesterday focused on the future of Ad Tech. The examples highlighted how advertisers are leveraging technology to reinvent consumer engagement through video, with 3-D banner ads, digital out of home (DOOH) and audio. Blog author Tim Spencer says the following about XAPP.

October 29, 2014

Advertising Doesn’t Need to Fight the Machines

Many in the advertising world think of Big Data as a damper to the creative process and the cause of the "wind tunnel" effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy.

October 9, 2014

XAPPmedia featured on Fast Company Co.Labs

Fast Company: The Future of Audio Ads [XAPP]

Fast Company today covered XAPPmedia in an article with the title: If You Would Like to Interact with the Future of Audio Ads, Please Say “Proceed.” We are always happy when an industry watcher suggests that XAPP Ads are the future of audio advertising.

October 2, 2014

XAPPmedia Launches Interactive Audio Content Promos for Internet Radio Publishers & Advertisers

Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.