Bret Kinsella, Author at XAPPmedia

March 5, 2015

Internet Radio Continues Mobile Migration

Edison Research published its annual Infinite Dial report yesterday and many of the trends we have seen in the past have continued in the 2015 edition. One that correlates closely with other data we have reviewed here previously is the listener migration to mobile.

March 4, 2015

Advertisers Flock to Internet Radio

Recent posts examined how data from both industry analysts and consumer research paint a clear trend of Internet radio’s ad supported present and future. However, the number of advertisers and their variety indicates that Internet radio is emerging as an important channel to reach consumers.

February 26, 2015

New Data: Consumers Prefer Ad-Supported Listening

Sometimes you simply must face reality instead of wishing for a new one. On Monday, Pat Higbie referenced Strategy Analytics research that concluded 89% of Internet radio listeners today choose ad-supported listening over subscriptions. New data released yesterday by Pandora sheds additional light on the economic forces behind these decisions

February 19, 2015

Download the Internet Radio Ad Load Report

Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.

February 12, 2015

Artists Should Blame Record Labels, Not Music Streaming

Given Ms. Swift’s very public disagreement about royalties and other articles about small checks that some artists receive, many are left with the impression that music streaming services are unfairly benefiting from musicians’ work. Industry data emerged last week suggesting record labels are the real beneficiaries.

February 9, 2015

XAPPmedia article featured in WIRED Magazine

WIRED Magazine – Big Winners of 2014: Taylor Swift and Spotify

Written by XAPPmedia CMO Bret Kinsella and published on WIRED Magazine's Innovation Insights blog.

February 4, 2015

Internet Radio is Officially a Mobile Medium

Data from numerous sources is delivering the same verdict: Internet radio and streaming services are mobile channels. While some listening still occurs on desktop, Internet-based audio consumption has migrated overwhelmingly to mobile devices. We all probably suspected this and the data increasingly supports this conclusion.

January 28, 2015

XAPPmedia and jacapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jacapps Mobile Platform

XAPPmedia, provider of the first interactive audio advertising service, and jacapps, the nation’s leading provider of mobile apps to the radio industry, today announced a partnership to establish JAX, a new mobile audience premium ad service. The partnership will integrate the XAPP Interactive Audio Ad Service into jacapps, the mobile platform created by Jacobs Media.

January 26, 2015

New Survey: Advertisers to Accelerate Internet Radio Spend

A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.