Ava Mutchler, Author at XAPPmedia

January 31, 2019

Prominent Government Industry Execs Join XAPPmedia Advisory Board

XAPPmedia today announced that Curt Kolcun and Doug Wagoner have joined the company’s advisory board to help grow its public sector business. Mr. Kolcun served over 27 years at Microsoft -- the last 9 as VP U.S. Public Sector where he oversaw multi-billion dollars in sales growth. Mr. Wagoner served 10 years at SAIC – the last 4 as Sector President where he was responsible for SAIC's delivery of services and solutions across all global markets for an organization consisting of 13,500 engineers, technologists and specialists located worldwide.

November 29, 2018

National Geographic, 360i, and XAPP Named Clio Award Gold Winner for Bravo Tango Google Action

National Geographic’s Bravo Tango (Brain Training) Google Action was recently recognized as a 2018 Clio Award Gold award winner. The Google Action was the winner in the Television/Streaming Category for Social Good. Since 1959, the Clio awards have recognized excellence for the “creative business,” and are a widely sought after accolade. 360i and XAPPmedia were listed respectively as the media and interactive agencies responsible for the project’s design, development and launch.

October 22, 2018

Forbes: Voice is “Sizzling New Opportunity” in Advertising

Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”

October 3, 2018

Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.

September 19, 2018

XAPPmedia to Present at Advertising Week Alongside Westwood One, Cumulus, 360i and Spark Foundry in Brands, Media and Voice AI

Voice is the next big digital channel for marketers. Consumers are there. What’s your plan? That is what XAPPmedia will be talking about on Day 1 of Advertising Week in the session “How Media and Brands are Using Voice AI to Connect with Consumers.” The panelists on stage for this session have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant.

July 31, 2018

Launching Your Brand on Amazon Alexa. Best Practices and Lessons Learned – Video

Of the more than 1,000 voice apps launched for brands and media companies by XAPPmedia, over 900 are Amazon Alexa skills. This experience is an order of magnitude larger than even the most prolific Alexa skill developers. The breadth and depth of experience has taught us a few things about what makes a good Alexa skill and what doesn’t.

July 23, 2018

Get Your Brand on Google Assistant. Best Practices and Lessons Learned – Video

XAPPmedia has launched more Google Assistant Actions than anyone. These include work for Progressive Insurance, E. & J. Gallo and the award winning Bravo Tango Brain Training Action for National Geographic. Google Assistant is different from Alexa and poses different opportunities. XAPPmedia’s Ryan Higbie recently conducted a webinar on Google Assistant Action best practices for brands and the video is included below.

June 6, 2018

XAPPmedia Becomes First Voice AI Platform to Launch and Provide Managed Service for More Than 1,000 Voice Apps on Amazon Alexa and Google Assistant

XAPPmedia today announced that is has launched more than 1,000 paid voice apps for leading consumer brands and media companies that operate on Amazon Alexa and […]

May 23, 2018

XAPPmedia and 360i Win People’s Voice Webby Award for National Geographic’s Bravo Tango

We knew from the beginning that working on National Geographic’s Bravo Tango Brain Training Google Action was going to be different. National Geographic was more focused on helping the type of military veterans portrayed in its television program The Long Road Home than promoting the show.