Smart speakers reach more than 50 million US consumers today. That figure will likely grow another 25% before 2018 is over and reach 100 million people worldwide. Several hundred million more consumers can access voice assistants through smart speakers and other devices. Voice is the next big digital channel for marketers. Consumers are there. What’s your plan?
That is what XAPPmedia will be talking about on Day 1 of Advertising Week in the session “How Media and Brands are Using Voice AI to Connect with Consumers.” The panelists on stage for this session have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant. That experience has yielded a lot of useful insights. Guest speakers include:
» Suzanne Grimes – EVP / President, Cumulus Media and Westwood One
» Douglas Rozen – Chief Media Officer, 360i
» Andreas Westfield – Associate Director, Digital Investment, Spark Foundry
» Pat Higbie – CEO / Co-founder, XAPPmedia
» Bret Kinsella – Editor / Founder, Voicebot.ai
This session will include panelist Q&A, a demonstration of voice SEO in action, how to integrate voice AI into ad campaigns and questions from the audience. We hope to see you there and let us know if you will be attending. We’d enjoy catching up while in town. Session details below.
Day 1 Session // How Media and Brands are Using Voice AI to Connect with Consumers
Date & Time // October 1 @ 4:15 pm
Session Location // IBM Watson Marketing Stage
Address // AMC Loews Lincoln Square, NY, NY