Streaming Archives | Page 5 of 12

April 5, 2016

jacapps Blog features XAPPmedia Revenue Model for Broadcasters

jacapps Hosts Webinar on XAPP for Broadcasters

Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.

April 4, 2016

xappmedia-adotas-article-three-reasons-audio-ignites-advertising

Adotas Article by XAPP: Audio Advertising Ignites Campaign Performance

In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.

March 30, 2016

The Vinyl Myth and Other RIAA Data Analysis Errors

RIAA leadership is once again mis-reading the organization’s own data to suggest that vinyl is a better revenue generator than ad-supported streaming. Vinyl actually accounts for about one-third the level of ad-supported streaming and about one-sixth of streaming revenue overall.

March 23, 2016

Pandora, Spotify, iHeartMedia in 2015 - Triton Digital

More Internet Radio Growth Analysis – the Triton Numbers

Triton Digital’s monthly Webcast Metrics Top 20 Ranker aggregates actual listening data reported by audio publishers. December's report shows a 13.3% rise in average active Internet radio listening sessions in 2015. So what does this mean for advertisers?

March 21, 2016

jacapps Webinar Highlights Mobile Audio Trends, ROI and XAPP Ads

Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...

March 15, 2016

Edison Research: Internet Radio Weekly Listeners Hit 50% of U.S. Population

The Infinite Dial report from Edison Research and Triton Digital found that monthly Internet radio listeners passed the 50% threshold of the 12-and-older U.S. population for the first time in 2015. Just one year later, the 2016 edition reveals that weekly Internet radio listenership is also at 50%. That means 88% of people who listen to Internet radio have made it a weekly habit.

March 8, 2016

GEICO & The Home Depot Lead Internet Radio Advertising in 2015

Last week, XAPPmedia released the 2015 Internet Radio Ad Load Report and there is an entire section on the advertisers themselves. In 2015, the XAPPmedia sample identified 406 distinct advertisers across five leading Internet radio apps. This reflects growth of more than 5x over what we identified in Q4 2014. Leading the pack of these 400-plus advertisers in spot load for 2015 were The Home Depot and GEICO.

March 2, 2016

XAPPmedia Q4 2015 Internet Radio Ad Load Report - Ad Load by Publisher by Month

Download Internet Radio Ad Load Report Q4 2015: Advertisers Grow 5x in 2015, Ad Load Up 5.7%

XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.

February 24, 2016

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.