May 25, 2016
streaming-listening-trends

Triton Data Shows Continued Rise in Internet Radio Listening

Triton released its March 2016 Webcast Metrics Top 20 Ranker which showed a continued rise in Internet radio listening. This also represented the first month that Triton proactively broke out Average Active Session (AAS) growth rates for pure play and broadcast Internet radio and streaming services. While both showed strong year-over-year growth, broadcast showed a small decline since the beginning of 2016.
May 17, 2016
XAPP Product Overview Video

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]
May 10, 2016
ClickZ XAPPmedia Article

ClickZ Article on Ad Viewability with XAPP CMO Bret Kinsella

Yesterday, ClickZ published an article around the findings of a study conducted by Goodway Group on viewability and measurable performance. For the article, author Mike O'Brien interviewed chief operating officer of Goodway Group Jay Friedman and chief marketing officer of XAPPmedia Bret Kinsella.
May 3, 2016
Mobile Ad Spend Exceeds Desktop

Mobile Advertising Growth Will Boost Internet Radio Revenue

Internet radio audience has grown quickly. The industry commands somewhere between 600 – 900 million monthly listeners globally depending on which analysis you choose to cite. In the U.S., 57% of the population listens monthly and 50% weekly. The growth will allow Internet radio and streaming music services to capture an increasing share of the $42 billion in mobile advertising forecasted for 2016.
April 28, 2016
streaming-service-royalty-payments-total

Do Music Streaming Services Pay Musicians? Yep. A Lot

A continuous string of comments from record labels and a few musicians might make you think that streaming services somehow don’t pay artists for their work. This is factually incorrect as a few recent announcements from Pandora, Spotify and YouTube attest.
April 25, 2016
MediaPost Interview with XAPPmedia Pat Higbie

MediaPost Interviews Pat Higbie on Internet Audio

Op-Ed Contributor to MediaPost Charlene Weisler interviewed XAPPmedia CEO Pat Higbie about the founding of XAPPmedia, the internet audio industry, and the future of streaming music.
April 20, 2016
Radio Online Q&A with Pat Higbie of XAPPmedia

Radio Online Q&A with XAPPmedia CEO Pat Higbie

Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.
April 18, 2016
Global Recorded Music Industry Revenues 2005-2015

IFPI Data Shows Streaming Growth, but How Much?

IFPI just released its annual Global Music Report and it always creates a lot of news, but little of it goes beyond the narrative forwarded by the report. However, as with all of these releases by recording industry associations it is often worthwhile to go behind the numbers to see what is really going on and the motives behind the narrative.
April 13, 2016
Streaming Music Industry Numbers

What Streaming Music Subscription Numbers Reveal About Ad-Supported Listening

A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.