Radio Archives | Page 10 of 12

March 31, 2015

What is the most important trend in streaming audio for 2015-2016?

Advertising Top of Mind for Internet Radio

What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.

March 26, 2015

Internet Radio Ad Inventory to Grow 20% Per Year through 2018

RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let's break it down.

March 24, 2015

Are Broadcast Radio Ad Loads Sustainable?

Later today, I will participate in a webinar where we will review industry survey data about Internet and broadcast radio ad loads and other economic factors driving the audio market. Broadcast radio ad loads are a hot topic.

March 23, 2015

Join RAIN News & XAPP for The Internet Radio & Streaming Report Webinar

On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.

March 12, 2015

New Users of In-Car Internet Radio and New Cars Grow 9%

Since 2010, Edison Research has been asking the question of consumers, “Have you ever listened to Internet radio in a car by listening to the stream from a cell phone that you have connected to a car audio system?” The number grew by 9% from 26% to 35% between 2014 and 2015. Does this question measure consumer interest or is it a proxy for availability of Bluetooth and other connectivity in the car?

February 27, 2015

XAPP Interviewed as “Radio’s Most Innovative” by Jacobs Media

Jacobs Media honored XAPP with the title of "Radio's Most Innovative" and published an in-depth interview with XAPPmedia CEO Pat Higbie.

February 26, 2015

New Data: Consumers Prefer Ad-Supported Listening

Sometimes you simply must face reality instead of wishing for a new one. On Monday, Pat Higbie referenced Strategy Analytics research that concluded 89% of Internet radio listeners today choose ad-supported listening over subscriptions. New data released yesterday by Pandora sheds additional light on the economic forces behind these decisions

February 19, 2015

Download the Internet Radio Ad Load Report

Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.

December 31, 2014

Top 3 Industry Blogs You Shouldn’t Have Missed in 2014

It's been a big year for radio (this includes Internet Radio), so we decided to provide you with three articles you shouldn't have missed this year.