Radio Archives | Page 12 of 12

September 30, 2014

Watch the XAPP Advertising Week Panel

Today at 10:30am EST, XAPP is proud to sponsor the Advertising Week Panel titled Out of Touch but Still Connected: Today's Ultramobile Consumers. Moderated by Mark Bergen of Advertising Age, it is the only panel dedicated to mobile marketing trends driving Internet radio’s rapid growth.

September 29, 2014

Advertising Week Panelist Spotlight: Pat Higbie, XAPPmedia

Co-founder and CEO of XAPPmedia, Pat Higbie is one of four panelists on tomorrow's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." He shares how XAPP got involved in the advertising industry and mobile continues to alter the landscape of Internet radio.

September 26, 2014

Advertising Week Panelist Spotlight: Cathy Csukas, AdLarge Media

Co-founder and President of AdLarge Media, Cathy Csukas is one of four panelists on next week's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." She shares what has altered over the years and how the advertising industry has worked to keep up with these ever-changing trends and technologies.

September 25, 2014

Advertising Week Panelist Spotlight: Brian Benedik, Spotify

Spotify’s Vice President of North America Advertising, Brian Benedik is one of four panelists on next week’s Advertising Week panel, “Out of Touch but Still Connected: Today’s Ultramobile Consumers.” He shares what he’s seen change in advertising over the years and how mobile has rocked the whole industry.

September 23, 2014

XAPP Agrees – Mobile is the New Black

I was at the RAIN conference in Indianapolis catching up with a mix of Broadcast and Internet Radio executives. There was a lot of great content shared. The Internet Radio industry is definitely a numbers-driven market and there was plenty of data to chew on. With that said, sometimes data cannot capture the mood of an industry in transition, as well as a good metaphor. Paul Jacobs had just that metaphor for his panel entitled, “Mobile is the New Black.”

September 10, 2014

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.

August 7, 2014

“What the Heck’s the Number?”

There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.