Publishers Archives | Page 4 of 10

March 2, 2016

XAPPmedia Q4 2015 Internet Radio Ad Load Report - Ad Load by Publisher by Month

Download Internet Radio Ad Load Report Q4 2015: Advertisers Grow 5x in 2015, Ad Load Up 5.7%

XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.

March 1, 2016

XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.

February 29, 2016

Prompted Response is a Different Kind of Voice Interaction

There is a voice assistant arms race going on between Apple, Google, Amazon, Microsoft, and Facebook. This is all about mobile. Each company recognizes that the mobile user experience often makes touch and type interaction inconvenient. Voice is simply a more efficient way to interact with a smart device – at least when it works.

February 24, 2016

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.

February 3, 2016

Soundexchange Annual Royalty Rates (in millions)

Streaming Royalties Rise, but What Story Does Soundexchange Data Tell?

Royalty payments are the single biggest cost for Internet radio and audio streaming services. The question for observers of industry data is whether Soundexchange royalty collections are a good barometer of industry health and the revenue that Internet radio delivers to artists.

January 27, 2016

Streaming Audio Has an Advantage in an Ad-Blocker World

The number one digital advertising topic of 2016 is shaping up to be ad-blocking. It should be noted that most music streaming services rely primarily on audio ads which avoid the viewability problem of ad-blocking altogether. So if the audio is streamed, impressions are delivered. As a result, audio ads are less likely to be victims of ad-blocking technology.

January 19, 2016

Apple Music Shuttering Ad-supported Service, An Opportunity Emerges

Apple announced Friday that it would be shuttering the ad-supported listening service within Apple Music. Is this a matter of Apple learning what business works best for music or a foreshadowing of what Apple Music subscribers will face if that service doesn’t meet expectations?

January 11, 2016

Streaming Music Subscribers (millions) Chart

Apple Music at Six Months: 10 Million Subscribers and a Free Tier

The Financial Times reported over the weekend that Apple Music has reached 10 million subscribers. This trails what The Verge estimates is over 25 million Spotify subscribers, but represents impressive growth just six months after launch. It is interesting to consider the different user acquisition strategies used by the leading music streaming services.

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.