Publishers Archives | Page 10 of 10

June 13, 2014

Digital Monetization, a Challenge Shared by Terrestrial and Internet Radio

Radio Ink’s Convergence 2014 last week in Santa Clara brought together a unique cast of characters trying to answer the nagging question: "What are the best social, local and mobile digital strategies to drive radio revenue?" While many strategies were discussed around listener engagement and formats, the real issue that emerged is more specific. It’s about revenue.

June 4, 2014

Phone Call Renaissance: Why Advertisers Want Calls

Some people think we are entering a post-telephone world. While there may be a lot of activity online, the phone call still reigns supreme for many marketers. Why do advertisers want phone calls? Phone calls are leads that deliver the highest conversion rates. It’s simple math.

May 15, 2014

RJI Futures Lab Interviews NPR & XAPP [VIDEO]

XAPP CEO Pat Higbie and NPR’s Erica Osher spoke with RJI Futures Lab reporter Nihn Pham in a recent video interview. Osher offers a perspective on how XAPP Ads not only help NPR’s sponsors, but also will be used to help listeners more easily connect with content. Watch the full video interview here.

May 1, 2014

Closing the Loop: why advertisers have been slow to shift from terrestrial radio to Internet audio

Given the numbers, it is not surprising that Internet audio advertising is now a billion-dollar market. But ad revenue growth has not kept pace with audience migration. Why not?

April 29, 2014

Driving Mobile App Installs – there’s a XAPP Ad for that

The best time to prompt a new app install is when a consumer is already engaged with their mobile device. Facebook and Twitter users have shifted sharply to mobile, which means a lot of opportunities to encourage new app installs. Mobile Audio, whether from Internet radio pure plays, podcasters or live streams from broadcasters, offer a similar opportunity.

April 25, 2014

MediaPost: XAPPmedia to fill the gap

MediaPost offers a daily diet of news important to marketers, advertisers and agency professionals. Part of that diet yesterday included coverage of XAPPmedia's recent launch and funding announcement.

April 8, 2014

That’s what has been Missing in Mobile

“When I first met this company, it clicked in my head instantly: ‘That’s what has been missing in mobile.’ XAPP makes ads totally actionable, when the phone is in your pocket, or in the car dock. Here’s a way you can act on a sponsorship, but also act within the app itself.” NPR's Bryan Moffett.

March 31, 2014

XAPPmedia Launches First Interactive Audio Advertising Service for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio advertising service, today launched XAPP Ads - a proprietary technology and end-to-end advertising service for Internet radio publishers and advertisers. Developed for the ultramobile audience, XAPP Ads are hands free, eyes free, voice activated ads that provide a new solution for monetizing the growing Internet radio and mobile audio audiences.