Consumers Archives | Page 4 of 6

September 2, 2015

The Future of Mobile – an Interview with Dan Hodges of Consumers in Motion

Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.

August 26, 2015

Why Audio is the Quintessential Mobile Media

Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.

July 22, 2015

Turns Out, Millennials Are Listening. Are They Hearing Your Brand?

Why do Millennials matter? There is a lot of talk in the United States about Millennials and most of it seems to be some sort of complaint. However, there is more to this generation than a different work style, a need for affirmation, and disinterest in owning cars or subscribing to cable television. This generation is big, commands a lot of spending power and can be found constantly on their mobile devices, including listening to streaming music.

June 15, 2015

Growing Your Audience by Giving Users a Sense of Control

Every audio app wants to build a large, loyal audience. Loyalty is critical because building your audience also means keeping the users you already have. Apps do this today with touch-based content interaction to skip, save, thumbs up, thumbs down, etc. This interactivity gives users this all-important sense of control, but unfortunately touch is only effective while users are looking at the app.

June 10, 2015

Spotify Reaches 75 Million Active Users, Subscriptions Grow

This morning, Spotify released some new numbers in terms of 75 million active users and 20 million subscribers. Just over one year ago, Spotify announced 40 million active users of which 10 million were subscribers.

May 4, 2015

eMarketer Internet Radio Share of Ad Spend and TSL Chart

eMarketer Expects Higher Internet Radio Ad Spending

eMarketer recently put out a note with the subtitle, “As time spent with digital radio rises, ad loads, rates follow.” The conclusion was drawn from data in the recent Internet Radio & Streaming Report by XAPPmedia/RAIN News along with Edison and eMarketer research. While it was nice to see XAPPmedia data cited by eMarketer, there were two conclusions by their analysts that were particularly important for the industry...

March 26, 2015

Internet Radio Ad Inventory to Grow 20% Per Year through 2018

RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let's break it down.

March 16, 2015

Interactive Audio Response Rates Infographic

How Voice Interaction Increases Internet Radio Response Rates (Infographic)

Today, XAPP has released an infographic showing how interactive audio ads have impacted the economics of Internet radio. Data show that voice is the new touch and response rates increase significantly when the listener only needs to respond with his or her voice. View the infographic here.

March 12, 2015

New Users of In-Car Internet Radio and New Cars Grow 9%

Since 2010, Edison Research has been asking the question of consumers, “Have you ever listened to Internet radio in a car by listening to the stream from a cell phone that you have connected to a car audio system?” The number grew by 9% from 26% to 35% between 2014 and 2015. Does this question measure consumer interest or is it a proxy for availability of Bluetooth and other connectivity in the car?