Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.
As 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we're doing the same. We know 2015 will be a big year for Internet radio and we look forward to what's to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.
Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify's defense by contributing his success to its streaming services. XAPPmedia's Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
In October, I commented on voice recognition in Connected Cars and an AAA Foundation study concerned with distracted driving. Last week, the Wall Street Journal had a different take on the situation. It wasn’t about safety issues with voice commands in the Connected Car -- it was about consumer complaints.
Streaming radio over the Internet is bringing change. While radio has traditionally been a one-way communication channel, Internet connectivity provides the opportunity for advertisers and audio publishers to connect with listeners in real-time, two-way interactions. XAPPmedia has created the first method to generate listener interactivity that is simple enough to meet the special requirements of connected drivers.
XAPPmedia’s Interactive Audio Ads are based on an observable fact: people don’t watch radio; they listen to it. Of course there is YouTube and video coupled with audio content can be a great creative tool. However, that’s not radio. Radio is that experience where your ears are focused and your eyes are free to do something else.
We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.
From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."