Consumers Archives | Page 3 of 6

December 22, 2015

MediaPost: Pat Higbie on Streaming Rivalry

Yesterday, Media Post ran an article interviewing XAPPmedia CEO Pat Higbie on the ongoing battle for consumers between music streaming services. His predictions? It’s all about the mobile in 2016.

November 30, 2015

BizReport Interview with XAPPmedia Pat Higbie on Mobile in 2016

Looking to 2016: BizReport Interviews Pat Higbie on Mobile Trends

With 2015 coming to a close, BizReports interviewed XAPPmedia CEO Pat Higbie about what trends will drive mobile in 2016 and how brands can take advantage in the new year.

November 18, 2015

Part 1: Spotify and Other Streaming Services are Saving the Music Industry

A report issued by the National Bureau of Economic Research last month concludes that, “interactive streaming appears to be revenue-neutral for the recorded music industry.” The summary conclusions by the report authors, Luis Aguiar and Joel Waldfogel, don’t fit the industry trends prior to the study period or the math behind the data.

October 29, 2015

On-demand Audio and Future of Radio Time Shifting

Consumers are now conditioned to watch television and listen to audio on their own schedule. This has introduced the term known as "time shifting" and changed the way the industry thinks about ratings and audience.

October 21, 2015

Video: XAPPmedia’s Pat Higbie Talks About Interactive Audio at Hivio

Earlier this year, XAPP CEO Pat Higbie was invited to speak at Hivio 2015: the audio future festival, in Los Angeles. Some highlights of the talk are included in the video excerpt below.

October 15, 2015

RIAA Misleads While Advertising Delivers 54% of Internet Radio Revenue

Every few months a naïve journalist gets misled by a false narrative pushed by someone in the recording industry. Last winter it was the New York Times. More recently, Business Insider fell into a similar trap with its headline: “The music industry has made more money in 2015 from a century old technology than ad-supported streaming.”

October 6, 2015

Can Apple Music Shake Off the Haters? Pt. 1

Taylor Swift made big news last year with a top selling album and her high profile separation from Spotify. She made news again in 2015 with an open letter prior to the launch of Apple Music. The events were considered a public relations coup at the time even though it was a bad business deal for the company. The question today is whether Apple Music can turn around another public relations issue.

October 1, 2015

iHeartMedia, Triton Digital and Slacker Radio Represented at the XAPPmedia AWXII Panel

Audio Had a Big Year at Advertising Week AWXII

If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.