Consumers Archives

March 27, 2018

The Voice Search Imperative for Alexa and Google Assistant. If You Ain’t First, You’re Last, Says Former Amazon Executive Now at Nestlé.

“When it comes to voice search, you go first position or you go home because beyond the first or second place there is no future," commented Sebastien Szczepaniak, a former Amazon executive who now heads e-commerce for Nestlé SA. He has particular insights into the challenges given his background with the world’s largest online marketplace that also is the global market share leader in the voice assistant segment.

January 11, 2018

Alexa is Coming to a Car Near You. Will Your Station Be Heard?

You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models.

December 28, 2017

Top XAPPmedia Blogs of 2017 – Alexa Best Practices, Infographic for Brands Looking at Voice, Bravo Tango and Much More

2017 was a big year for voice assistants. It was also a big year for XAPPmedia. After launching just three voice apps in 2016, XAPPmedia was tapped to develop more than 650 in 2017. Here are the top seven blogs from this tremendous year. We look forward to seeing what new exciting developments 2018 has in store for both voice assistants and XAPPmedia.

March 16, 2017

Federated Media’s B100 Taps XAPPmedia to Create First Radio Skill for Amazon Alexa

B100 is the first radio station to launch an Amazon Alexa Skill that includes live stream, on-demand and podcast content. It also uses Amazon’s AudioPlayer interface and the content Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners.

November 7, 2016

Watch Amazon Alexa Meet Google Home

How long will it be before we have an Internet of Bots? Today’s video demonstrates that we aren’t too far away from that becoming a reality.

May 17, 2016

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]

May 3, 2016

Mobile Advertising Growth Will Boost Internet Radio Revenue

Internet radio audience has grown quickly. The industry commands somewhere between 600 – 900 million monthly listeners globally depending on which analysis you choose to cite. In the U.S., 57% of the population listens monthly and 50% weekly. The growth will allow Internet radio and streaming music services to capture an increasing share of the $42 billion in mobile advertising forecasted for 2016.

April 26, 2016

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MediaPost: 90% of Commuters Listen to Radio, XAPP and Edison Data Cited

Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.

April 4, 2016

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Adotas Article by XAPP: Audio Advertising Ignites Campaign Performance

In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.