We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.
XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.
Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It's all good news for radio broadcasters.
In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.
Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...
Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.
It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.