Benefits Archives | Page 3 of 4

June 22, 2017

9 Alexa Skill Best Practices for Brands – Report

Today, we published a report that outlines 9 Alexa Skill Best Practices that we believe every brand should consider when planning their next voice app.

May 24, 2017

XAPPmedia the Only Voice Company with Official Recognition from Amazon, Google and Microsoft

We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.

May 11, 2017

XAPP Introduces Amazon Echo Ad Monetization for Radio

XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.

April 17, 2017

Inside Radio Q&A with XAPPmedia CEO Pat Higbie

Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It's all good news for radio broadcasters.

April 13, 2017

Amazon Echo is Bringing Back the Preset Radio Buttons. Will Your Station Be There?

In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.

May 17, 2016

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]

March 21, 2016

jacapps Webinar Highlights Mobile Audio Trends, ROI and XAPP Ads

Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...

July 16, 2014

Making XAPP Ads Easy for Advertisers to Use – Scalability Part 2

Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.

July 8, 2014

Making XAPP Ads Easy for Consumers to Use – Scalability Part 1

It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.